KGC Ginseng Corporation Launches Grapefruit Honey Flavor 'CheongKwanJang HwalgiRyuk JOY'

Red Ginseng Completed by Adding Grapefruit Concentrate and Honey to Jeonggwanjang Red Ginseng

[Asia Economy Reporter Eunmo Koo] KGC Ginseng Corporation announced on the 29th that it has launched ‘Jeonggwanjang Hwalgi-ryeok JOY,’ which simultaneously recharges health and enjoyable taste.

Jeonggwanjang Hwalgi-ryeok JOY is a grapefruit honey-flavored red ginseng product that adds grapefruit concentrate and honey to Jeonggwanjang’s representative ampoule-type drink, ‘Hwalgi-ryeok.’ It features a refreshing flavor by adding the grapefruit honey taste, which has been loved by the 2030 generation through caf? beverages and fruit syrups, to the existing Hwalgi-ryeok.

Jeonggwanjang Hwalgi-ryeok JOY contains 6-year-old red ginseng concentrate along with traditional ingredients such as ginger, jujube, goji berry, omija berry, and astragalus, as well as vitamins, arginine, and taurine all in one bottle to help lightly recharge daily vitality. Its compact ampoule-type size allows for convenient consumption anytime and anywhere, such as at school, office, or gym.

Meanwhile, ‘Jeonggwanjang Hwalgi-ryeok’ is emerging as a health gift item among the MZ generation, who value convenience and fun elements, showing rapid growth. Over the past three years (2019?2021), Jeonggwanjang Hwalgi-ryeok recorded an average annual sales growth rate of 44%, achieving sales of 40 billion KRW in the past year alone. Approximately 60% of the online sales volume of Hwalgi-ryeok comes from customers in their 20s and 30s.

KGC Ginseng Corporation plans to strengthen its lineup targeting the 2030 generation by launching the KakaoTalk gift-exclusive ‘Hwalgi-ryeok Energy Box,’ the duty-free exclusive ‘Hwalgi-ryeok Energy Carrier,’ and now the grapefruit honey-flavored Hwalgi-ryeok JOY.

Chae Woong-sik, head of the brand department at KGC Ginseng Corporation, said, “After dozens of sensory tests, we were able to find the optimal ratio between red ginseng and grapefruit honey,” adding, “We expect this new product to be consumed without resistance even by red ginseng beginners due to its refreshing grapefruit honey flavor.”

This content was produced with the assistance of AI translation services.