If You Plan to Visit The Hyundai Tree Bowl, Here’s What to Know

Let's Enjoy Deliciously While Making the Most of Waiting Time!

The YouTube algorithm brings up carol playlists, and on social media, beautifully decorated Christmas trees appear. Many places catch the eye, but the must-visit spot this year is Sounds Forest LA GARNGE on the 5th floor of The Hyundai Seoul. The green trees, the wooden house in a snowy mountain lodge that looks like it’s straight out of a movie, and the sparkling string lights resting above all make the heart flutter. It’s not just appearing in my algorithm; it has captured everyone’s hearts, resulting in an enormous waiting line. I made time to visit, and as expected, it was worth it. When I visited on a Friday afternoon, there were about 400 teams waiting ahead of me. I made a reservation first and decided to explore The Hyundai Seoul after a long time. Let’s take a look at some great places to visit during the waiting time right now.

Innis & Gunn

Next to the escalator on basement level 1, large oak barrels are lined up, catching the eye. This is a pop-up store for Innis & Gunn, a handcrafted beer brand from Scotland. Here, you can taste beers aged in optimal single malt whiskey casks, offering various aromas such as toffee, vanilla honey, and spices. You can choose one of the four main beers to sample. From the editor’s tasting experience, it felt more like a smooth whiskey than a beer. This is because it is made similarly to whiskey, which is aged for a long time in oak barrels. If you want to spend a special year-end, we recommend purchasing and enjoying this unique beer. The Innis & Gunn pop-up store operates until December 4.

Munchies & Goodies

Munchies & Goodies, a holy place in Seongsu-dong where you have to open-run to buy salt bread, is a total grocery store. The Munchies & Goodies pop-up store at The Hyundai Seoul is prepared to sell a wider variety of Christmas decorations than groceries. To celebrate the first pop-up store, they are selling handmade cookies and gingerbread houses decorated with icing. How about giving a gift that’s a little more special than the usual Christmas cake? It is located right across from Innis & Gunn, so be sure to visit both. The store operates until December 4.

The Barn Berlin

The Barn, one of Berlin’s top three specialty roastery cafes, is located on basement level 1. It’s exciting to be able to enjoy coffee from the Berlin flagship store here in Korea. The open-style setup allows you to watch the coffee being brewed, and besides coffee, desserts and merchandise are also available. There is seating for dining in, but please note that the space is very limited. You can visit until February next year, and The Barn can also be found at The Hyundai Daegu and in Seongsu-dong, Seoul.

Manggeureojin Gom

A bear has appeared at The Hyundai Seoul’s unmanned store, Uncommon Store. Its name is Manggeureojin Gom. At its first pop-up store, it showcased ‘Save the Earth!’ goods made from eco-friendly materials. You can purchase various products such as comic books, notepads, dolls, eye masks, and grip-toks. This place has previously warmed consumers’ hearts with various character pop-up stores. Since it operates as an unmanned store, you must install the Hyundai Food Hall app and register a card to enter. If you’re afraid of the long wait, we recommend taking a photo with Manggeureojin Gom at the prepared photo zone. The Manggeureojin Gom pop-up store runs until December 22.

Casetify

Celebrity phone cases? That’s Casetify. What kind of features make it so popular? You can find out at the Casetify store on basement level 2 of The Hyundai. It boasts a grip that fits perfectly in one hand and excellent functionality. The types of cases available for immediate purchase in the store were very limited. Most cases are made after purchase and can be picked up 1?2 hours later. The cases are produced through collaborations with artists and brands, offering a variety of styles as an advantage.

Even Geumgangsan is best enjoyed after a meal!

Photo by Yoon Eun-ae, TY

This content was produced with the assistance of AI translation services.