Lotte Hi-Mart, TV Sales Surge After Soccer National Team's First Match

A consumer visiting the Lotte Hi-Mart Daechi branch is looking at TV promotional products. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Jeon Jinyoung] Lotte Hi-Mart announced on the 28th that TV sales revenue for the week from the 21st to the 27th increased by 20% compared to the previous week. In particular, during the three days following the national team's first match, sales rose by about 35% compared to the same period the previous week, indicating a 'World Cup effect.'

Joo Gwangmin, branch manager of Lotte Hi-Mart Daechi, said, "There were continuous inquiries about TV purchases over the weekend following the first match," adding, "Especially this time, due to the cold weather and late game times, many people are watching at home, so TV demand is expected to continue for the time being."

Meanwhile, Lotte Hi-Mart is holding a TV promotion until the end of this month. Customers who purchase large TVs from popular brands such as Samsung Electronics, LG Electronics, and Daewoo Display along with soundbars can receive discounts of up to 500,000 KRW. Additionally, if payment is made with the event card, a 36-month interest-free installment plan is available.

Samsung Electronics and LG Electronics 65-inch TVs, as well as cost-effective TV products such as the private brand Hi-Made 43-inch and 32-inch models, are also being sold at discounts of up to 25%. Next month, popular TV products sold throughout the year will be offered at special prices.

This content was produced with the assistance of AI translation services.