Tmon Supports Production of Variety Show-Linked Small Business Live Commerce
'Labang' Small Business Products Featured Every Monday for a Month on Variety Shows
[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 28th that it will hold a special live broadcast offering discounts on small business products introduced in entertainment programs in collaboration with the Small and Medium Business Distribution Center.
This entertainment-linked live commerce production support project features products introduced on the entertainment program "Korean Foreigners," which airs on MBC Every1, through TMON's TVON live commerce platform. TMON comprehensively manages everything from broadcast planning, filming preparation, to recruiting show hosts.
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The broadcasts will be available every Monday at 1 PM for one month starting from the 28th, with up to 40% additional discounts offered on a first-come, first-served basis during the one-hour broadcast. Jung Hae-young, head of TMON's Win-Win Cooperation Office, said, "Live commerce plays a key role in introducing small business products and expanding customer touchpoints. We will continue to actively work to broaden sales channels for small and medium-sized merchants and strengthen their digital capabilities based on TMON's live commerce expertise."
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