Samyang Foods Launches Frozen Brand 'Present'... Debuts First Product 'Real Tzuran Chicken'

Samyang Foods, Present Real Jjuran Chicken. Photo by Samyang Foods

[Asia Economy Reporter Song Seung-yoon] Samyang Foods announced on the 28th that it has launched its frozen brand 'Present' along with its first product, 'Real Tzuran Chicken.'

Present, the frozen brand introduced for the first time by Samyang Foods, carries the meaning of a small gift that brings everyday joy with new flavors that stimulate the five senses. Based on accumulated recipe development know-how and Samyang Frozen's production technology, the company plans to target the frozen convenience food market by offering consumers unique tastes and experiences.

The first product, Real Tzuran Chicken, features tender and chewy chicken thigh meat coated with batter and fried three times to achieve a crispy exterior and moist interior texture. The exotic umami flavor is enhanced with a generous pouch of Tzuran seasoning, allowing consumers to enjoy it according to their preference. Real Tzuran Chicken can be cooked in an air fryer or microwave, then sprinkled with or dipped in the Tzuran seasoning before eating.

A Samyang Foods representative said, "As more consumers seek frozen products that are easy to prepare at home, we launched the new brand Present and introduced Real Tzuran Chicken." He added, "We plan to expand our frozen convenience food portfolio and release unique and diverse products that meet consumer needs."

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