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Additional 2,000 KRW Discount on Chicken When Purchasing Chicken + Budweiser or Cass Beer Together
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An employee is displaying deli products such as Saengsaeng Chicken at Emart Seongsu Store (Photo by Emart).

An employee is displaying deli products such as Saengsaeng Chicken at Emart Seongsu Store (Photo by Emart).

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[Asia Economy Reporter Yuri Kim] Emart announced on the 28th that from the 1st to the 7th of next month, it will offer discounts on popular foods essential for cheering, such as Kitchen Deli chicken, beer, and Peacock ready meals.


The representative Kitchen Deli menu items, fried chicken "Saengsaeng Chicken" and the new roasted chicken "Roast Chicken," will be sold at around 6,900 won each with a 3,000 won discount when Shinsegae Points are accumulated. When purchasing Kitchen Deli chicken together with Budweiser (355ml × 6 cans) or Cass Fresh (355ml × 6 cans), an additional 2,000 won discount is applied to the chicken promotional price, allowing customers to enjoy it at around 4,900 won.


The two types of Kitchen Deli chicken use domestically produced refrigerated No. 10 chickens, which are also used by major chicken franchise companies in Korea. They apply a proprietary recipe researched by the Peacock Secret Laboratory to lock in moisture even when cooked in an air fryer, ensuring optimal taste.


Saengsaeng Chicken is characterized by its crispiness and rich flavor, using rice flour and more than 15 kinds of spices, while Roast Chicken is juicy, offering a moist and tender texture. Additionally, the Kitchen Deli corner offers various menus such as spicy stir-fried pork with chili & condensed milk flower bread, Sushi Black yellowtail sushi, and three types of K-Pasta.


Peacock also offers more than 20 different products ranging from convenient dining menus to desserts with discounts of up to 30%. Representative convenient dining menus include two types of thick American-style barbecue Peacock Locos BBQ pork ribs developed with the popular restaurant Locos BBQ in Gyeongridan-gil, and Peacock spicy sundae stir-fry meal kits.


Popular SNS products such as Peacock chocolate sandwiches, as well as popular frozen desserts like Peacock Mamolo egg tarts, tiramisu, panna cotta, and 24-piece macarons, are also available at discounted prices. Furthermore, dried snacks such as jerky and mixed nuts, which pair well with beer, are offered with 20-30% discounts when Shinsegae Points are accumulated, and the popular hangover remedy Sangkwaehwan in 3-pack and 10-pack is sold at a 40% discount when paid with promotional cards.


Meanwhile, according to Emart, sales of Kitchen Deli and alcoholic beverages are on the rise as demand for World Cup cheering foods increases. This is analyzed to be because many people want to enjoy the World Cup at home since the matches take place late at night. From the 20th to the 24th, sales of fried foods such as chicken increased by 60.2% compared to the same period last year, grilled items like smoked pork belly rose by 23.9%, and instant pizza sales grew by 52.7%. Overall sales of alcoholic beverages including beer and wine also increased by 19.8%.



Choi Hoonhak, Executive Director of Emart Marketing, said, "We planned a discount event focusing on popular Kitchen Deli and Peacock foods for customers who want to enjoy the World Cup at home," adding, "We will present various themed events every week to lower meal costs in this era of high prices."


This content was produced with the assistance of AI translation services.

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