Seoul City to Establish '3 Major MICE Hubs' in Jamsil, Seoul Station, and Magok

'5-Year Seoul MICE Mid-Term Development Plan' 4 Major Areas 17 Tasks
3.5 Times Increase in MICE Infrastructure by 2030... Establishing Hubs Integrating Culture, Tourism, Transportation, and More

[Asia Economy Reporter Lim Cheol-young] Seoul City announced on the 23rd that it has established the ‘Seoul MICE Mid-term Development Plan (2023~2027)’ to respond to the rapidly changing MICE industry amid digital transformation and the global COVID-19 pandemic, and to position itself as the world’s leading MICE city.

This plan will be promoted under the goal of a ‘Sustainable Smart MICE City’ through 17 core tasks across four major areas. The four areas are ▲ Establishing a foundation for future smart MICE growth ▲ Building a converged MICE platform ▲ Creating a sustainable and inclusive growth ecosystem ▲ Expanding global public-private governance.

It will establish a foundation for future MICE growth. In connection with the expansion of Seoul’s MICE facility scale by 3.5 times by 2030, three cooperative cluster complexes will be created to generate synergy, and a MICE environment combined with digital technologies such as virtual reality will also be built. To prepare for the essential eco-friendly era, sustainable MICE operation guidelines will be established.

The MICE industry will be expanded from attracting tourists to playing a role in driving the development of related industries and urban innovation. To this end, the scope of existing MICE will be extended to international events such as sports and entertainment to attract various events, and a representative MICE event that comes to mind when thinking of Seoul, similar to CES in Las Vegas, will be discovered.

Efforts will also be made to create an ecosystem to enhance the sustainability of the MICE industry. Unlike other industries, the ‘Seoul MICE Hub,’ a cluster space for MICE companies that is currently lacking, will be established, and educational spaces for talent development will also be newly created. Considering that human networks are the most important asset in the MICE industry, domestic and international public-private governance will also be strengthened.

Seoul City will share the contents of this ‘Seoul MICE Mid-term Development Plan’ at the ‘Seoul MICE Alliance Annual General Meeting’ to be held on the 24th. Choi Kyung-joo, Director of the Seoul Tourism and Sports Bureau, said, “Through the smooth implementation of this mid-term plan, we will support MICE to grow as a core industry that drives regional innovation and industrial development, and maintain Seoul’s international status as a MICE city.”

This content was produced with the assistance of AI translation services.