Zigbang Embarks on Complete CI Overhaul, Implements 'Half-Price Brokerage' for First Transactions

CEO Ahn Sung-woo conducting the Zigbang rebranding media day (Photo by Zigbang)

[Asia Economy Reporter Tae-min Ryu] Zigbang is completely replacing the CI it has used since its establishment.

On the 22nd, Zigbang unveiled a new logo representing the rebranding slogan "Beyond Home" at the "Rebranding Media Day." The newly revealed logo features an elliptical icon symbolizing "expansion" instead of the previous house-shaped icon. Zigbang stated that it embodies the vision of "infinitely expanding the residential experience through proptech."

The company name displayed on the logo was also changed from the Korean "직방" to the English notation "zigbang" to emphasize its intention to enter the global smart home market.

Seungwoo Ahn, CEO of Zigbang, said, "We aimed to develop the optimal identity that fits the newly expanded business areas of Zigbang," adding, "We will continue to enhance our value as a leading proptech company pioneering residential lifestyles."

Zigbang's new CI (Photo by Zigbang)

On the same day, Zigbang also announced a 50% discount policy on real estate brokerage fees. From now until the end of June next year, partner licensed real estate agents will charge only half of the statutory commission rate to sellers and lessors in the metropolitan area who use the "List My Home" service for the first time on Zigbang and Hogangnono.

This is the first time Zigbang has introduced a "half-price brokerage" service. Zigbang explained, "It is true that existing licensed real estate agents and proptech companies have already introduced or expressed intentions to introduce various types of commission discounts," adding, "We are considering ways to provide benefits to consumers while offering incentives for transactions so that both customers and partner licensed real estate agents can win-win."

Meanwhile, Zigbang also introduced the new smart door lock model SHP-R80 on the same day. Developed in collaboration with Samsung Electronics, this product integrates Samsung Pay, allowing users to unlock the door simply by approaching it with a smartphone issued a Samsung Pay digital key.

Zigbang plans to actively build a smart home business model based on Home IoT. CEO Ahn stated, "Zigbang's new decade will be a time to open the era of Home OS, the operating system of residential spaces, beyond just providing real estate information services," adding, "We will evolve into a proptech company responsible for the experience from finding a home to living in it."

This content was produced with the assistance of AI translation services.