Shinhan Life Launches 'Moovit', a Customized Healthcare Program for Apple Watch

[Asia Economy Reporter Changhwan Lee] Shinhan Life announced on the 22nd that it will launch 'moobit,' an interactive health habit improvement program that supports users' healthy activities using the Apple Watch.

Moobit is a program that proposes customized activity goals based on the user's physical condition. Users receive weekly rewards upon completing activity goals and habit improvement missions.

Users engage in activities using the Apple Watch purchased through the moobit application, and moobit provides compensation (rewards) equivalent to the price of the Apple Watch over two years, depending on the achievement of the user's activity goals and health missions.

Moobit is open to anyone who desires a healthy and energetic daily life, regardless of insurance contract status. Shinhan Life plans to lower the barriers to participation in the program to help as many users as possible experience changes toward a healthy lifestyle.

Sung Daekyu, CEO of Shinhan Life, said, "Our direction is not just to sell insurance but to provide new value by offering total care for customers' life and health." He added, "The top priority of moobit is for customers to actually increase their activity levels and become healthier through this program."

This content was produced with the assistance of AI translation services.