LG U+, Donates 10 Million KRW to 'Muneo' Fans

Lee Jung-yoon, Head of the Community Chest of Korea (left), and Lee Jung-min of Muneo41.com attending the donation ceremony held at the Community Chest of Korea headquarters. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 22nd that it donated a total of 10 million KRW to the Community Chest of Korea by combining the donations collected from its representative character ‘Muneo’ fan community and the sales proceeds of Muneo goods.

At the donation ceremony held at the Community Chest of Korea headquarters, key officials including Lee Sang-soo, head of LG Uplus Character Marketing Team, Lee Jung-yoon, head of the Community Chest of Korea Strategic Fundraising Headquarters, and Lee Jung-min, representing ‘Muneo41.com (Muneo fan community),’ attended.

The donation will be used for ‘Emergency Support for Families in Crisis,’ one of the four major support areas of the ‘Hope 2023 Sharing Campaign’ conducted by the Community Chest of Korea. Emergency Support for Families in Crisis is a program that discovers young people caring for their families and helps establish a social care system by providing psychological stability and improving housing conditions.

After the donation ceremony, Muneo41.com plans to register its name in the ‘Sharing Leaders Club,’ which is joined by organizations that have made donations. In October, ‘Holderraengi,’ a group of customers holding ‘Muneo NFT,’ was registered in the Sharing Leaders Club.

To raise the donation funds, Muneo41.com conducted a ‘10 Million KRW Fundraising Project’ from the 9th to the 18th, where fans and the character donated together. In this project, community members could donate ‘Muneo Coins’ earned through activities such as writing comments and inviting friends, and LG Uplus would donate ten times the amount on their behalf.

Lee Sang-soo, head of LG Uplus Character Marketing Team, said, “Thanks to the customers who joined Muneo41.com and generously donated the coins they diligently collected, we were able to carry out a meaningful activity. We will continue social contribution activities for youth that fans and the character can participate in together.”

Lee Jung-yoon, head of the Community Chest of Korea Fundraising Planning Headquarters, expressed gratitude, saying, “We appreciate Muneo41.com joining the Sharing Leaders Club following Holderraengi. The donated funds will be used carefully to support young people in social blind spots.”

Lee Jung-min, representative of Muneo41.com who attended the donation ceremony, said, “I thought it was fun that the community activity, which started because Muneo is cute, led to donations, and I definitely want to participate in similar events in the future.”

Meanwhile, Muneo41.com, officially opened last March, has attracted about 210,000 members in about seven months. Through various events such as first-come-first-served free distribution of digital and physical goods and content utilizing Muneo, it serves as a communication channel with fans.

This content was produced with the assistance of AI translation services.