GS The Fresh Launches Promotion for 'Seafood Traceability System' to Ensure Safety of Seafood Products

Promotional flyer image for the Seafood Traceability System event hosted by GS The Fresh. (Photo by GS The Fresh)

[Asia Economy Reporter Jeon Jinyoung] GS Retail’s supermarket GS The Fresh will introduce the ‘Seafood Traceability System’ for four items?mackerel, seaweed, kelp, and anchovies?starting from the 23rd, allowing customers to purchase seafood with confidence.

According to GS The Fresh on the 22nd, the Seafood Traceability System is a system that records, manages, and discloses traceability information throughout the distribution process, from the fishing grounds where seafood is harvested to the consumer’s table, helping consumers choose seafood safely.

Producers can effectively manage quality and hygiene information of seafood, while consumers benefit from transparent distribution channels that enable quick identification of causes and product recalls in case of issues, which is expected to be advantageous for both parties.

To actively promote the Seafood Traceability System, GS The Fresh is holding the “Where Did You Come From, 水 (Su)” event at stores nationwide until the 29th of this month. During this period, various seafood items will be offered at discounted prices. When paying with a membership card or GS PAY, customers can purchase fresh salted mackerel for 3,600 won per fish and anchovies for broth at 7,980 won.

GS The Fresh plans to expand the number of products labeled with the Seafood Traceability System to 10 items by the end of the year.

Kwack Yonggu, Head of the Super MD Division at GS Retail, said, “GS The Fresh has been focusing on food safety above all for the health of the nation, and through active promotion of the Seafood Traceability System, we will cooperate to ensure that all seafood distributed in Korea can be managed.”

This content was produced with the assistance of AI translation services.