Didim, Approval of Company Name Change and Addition of New Business Objectives at Extraordinary General Meeting

[Asia Economy Reporter Jang Hyowon] Didim, which operates global food service franchises such as Baekjewon and Tokyo Hana, held an extraordinary general meeting on the morning of the 21st. On this day, Didim received approval for agenda items related to the addition of business purposes for new business promotion and for the company name change.

Accordingly, Didim's company name will change from the existing "Didim Co., Ltd." to "Didim E&F Co., Ltd." The "E" in Didim E&F stands for "Entertainment," encompassing web content, dramas, media, etc., and the "F" represents "Food," referring to the existing food service business.

Didim also plans to actively promote new strategic businesses it has been preparing, such as web content, novels, and dramas.

A Didim representative stated, "It signifies a fresh start by combining K-Food and K-Content to create synergy," adding, "Through new businesses in the future, Didim will generate synergy through strategies such as marketing collaborations with the various food service brands it has operated so far."

This content was produced with the assistance of AI translation services.