Ostem Pharma's 'Bucen' Toothpaste Surpasses 7 Million Units in Cumulative Sales

Abundant Commemorative Gift Event

[Asia Economy Reporter Lee Gwan-joo] Ostem Pharma announced on the 21st that the cumulative sales of 'Buesen' toothpaste have surpassed 7 million units.

Buesen, launched in 2018 as a premium dental care brand by Ostem Pharma, a subsidiary of Ostem Implant, exceeded 2 million units in cumulative sales in its third year and reached 7 million units this year, its fifth year.

To celebrate surpassing 7 million units, Ostem Pharma is holding a customer appreciation event. From 11 a.m. on the 22nd for one hour, a special broadcast on 'Naver Shopping Live' will be held, and the 'Buesen×Muzik Tiger Family Set,' consisting of 4 types of toothpaste, 12 toothbrushes, 2 cool gargles, 2 brushing kits, and 2 toothbrush sterilizers, will be sold at a limited discount price of 70,000 KRW, down 61% from the regular price of 170,000 KRW.

In addition, 24 Buesen toothbrushes (2 boxes) will be offered at a 50% discount from the regular price, the Buesen bestseller toothpaste 3-piece bundle will be discounted by 40%, and the 'Buesen×Muzik Tiger Beginner Set' will also receive a 40% discount.

Ostem Pharma, which provides total oral care solutions, sells not only quasi-drugs such as toothpaste but also oral irrigators and electric toothbrushes through various online and offline distribution channels.

Ostem Pharma is strengthening research and development focused on prescription and over-the-counter drugs and currently holds the third position in domestic dental prescription drug sales. Next year, it plans to expand its product lineup to include oral care products exclusively for children and toothpaste health functional foods.

This content was produced with the assistance of AI translation services.