KOTRA Wins 'SNS of the Year' in Public Enterprise Category... "Communicating with Companies and the Public"
Four Categories Including Facebook·Blog, YouTube·Instagram Grand Prize
[Asia Economy Reporter Moon Chaeseok] KOTRA announced on the 21st that it received awards in four categories at the '8th 2022 SNS of the Year' public enterprise division, including Facebook and Blog Grand Prize, and YouTube and Instagram Excellence Awards. This marks the third consecutive year of winning.
'SNS of the Year' is an event hosted by the Korea Social Content Promotion Association and sponsored by the Ministry of Science and ICT and the Korea Influencer Industry Association. The awards recognize companies and institutions that actively communicate with customers and the public by evaluating SNS utilization capabilities by channel.
KOTRA operates five social network service (SNS) channels centered on its main communication channels, YouTube (KOTRA TV, KOTRA Business), as well as Facebook, Instagram, and Blog, engaging in active digital communication activities.
Programs such as 'Kopulso,' where employees directly appear to easily explain businesses and services, 'A Tour of Companies,' which introduces cases of domestic companies succeeding in overseas expansion by participating in KOTRA projects, and 'KOTRA Shorts,' short-form overseas market news content using AI announcer 'Rami,' received favorable reviews.
On Facebook, KOTRA promptly provided information on export and marketing support services, while the blog served as a channel to deliver reports on overseas employment and regional expansion strategies. Instagram gained popularity by serializing visual content targeting the MZ generation using the official character 'Globee.'
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Kim Yuntae, Head of KOTRA's Management Support Headquarters and Vice President, said, "We are proud that our social media channels, which make KOTRA’s projects easy and friendly to understand, have been recognized for their achievements," adding, "Next year, we will prepare high-quality content so that the public and companies can more easily use KOTRA’s projects and services."
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