CJ Freshway to Supply Customized Ingredients Worth 60 Billion KRW Annually to Frank Burger
[Asia Economy Reporter Song Seung-yoon] CJ Freshway announced on the 21st that it will supply ingredients worth 60 billion KRW annually to the handmade burger brand ‘Frank Burger’.
Since September, CJ Freshway has been providing over 100 types of ingredients as well as services in various fields such as products, logistics, and customer service to all Frank Burger franchise stores. Frank Burger is a rapidly growing handmade burger brand that has reached 500 franchise stores in about three years since its launch.
Considering that Frank Burger franchise stores were separately purchasing agricultural products such as tomatoes, green lettuce, and onions, CJ Freshway promoted integrated purchasing using its product sourcing capabilities. Through this, they secured price competitiveness and eliminated the hassle of each franchise store having to place orders individually. The quality of logistics services was also improved. To supply fresh ingredients timely and appropriately, deliveries are made six times a week to all regions including the Jeju area, and a D-1 ordering system was applied to allow ingredient orders even one day in advance.
CJ Freshway plans to continue collaborating in various ways, such as introducing Frank Burger menus to school and other institutional catering sites where ingredients are supplied, or assisting in menu development when the Frank Burger franchise headquarters launches new brands.
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A CJ Freshway official said, "The Frank Burger contract was the result of actively proposing various solutions such as exclusive product sourcing and logistics services based on our product and logistics infrastructure and know-how," adding, "We will continue to constantly present and implement necessary solutions from the customer’s perspective as a food business partner."
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