HiteJinro Revamps Packaging for 'Chamisul Fresh' PET Bottle Product

[Asia Economy Reporter Eunmo Koo] Hite Jinro announced on the 21st that it will redesign the packaging of the Chamisul Fresh PET product. Along with the packaging redesign, an eco-tab that facilitates recycling will be applied to strengthen eco-friendly ESG (Environmental, Social, and Governance) activities.

This renewal reflects changing consumer trends in its design. The existing green frame has been boldly removed, and the lower part of the label is styled with a clean and subtle landscape painting feel. While maintaining the modern and simple dew drop and font, the overall image has been renewed to be young and trendy with a nature-friendly vibe.

The eco-friendly eco-tab has also been applied. The eco-tab does not apply adhesive to the edge of the label, making it easy to separate the label and facilitating recycling. The eco-tab will be introduced not only to Chamisul Fresh but also to Chamisul Original, Jinro, and Damgeumju PET products. However, products with different label attachment methods such as 200mL, 3600mL, and 5000mL are excluded. With the application of the eco-tab, the PET recycling grade is expected to be upgraded in the future.

A Hite Jinro official said, “We have carried out the renewal and eco-tab application in line with the times and trends,” adding, “We will continue to carry out various marketing activities to lead the market as a representative soju brand.”

This content was produced with the assistance of AI translation services.