Prizes and Special Sales... Banking Sector Marketing Increases Ahead of the World Cup

Hana Bank Launches Special Savings Account with Up to 11% Annual Interest
Woori Bank Offers Prizes Including TV, Smartphone, and Everland Free Passes

[Image source=Yonhap News]

[Asia Economy Reporter Minwoo Lee] Banks are launching special promotional products and offering prizes ahead of the Qatar World Cup opening.

According to the financial sector on the 20th, Hana Bank recently launched a special product called 'Best 11 Savings' whose interest rate changes based on the performance of South Korea's national team in the World Cup. It has a 6-month maturity with a basic interest rate of 2.8% per annum (before tax). If the South Korean football team advances to the round of 16 and the semifinals, preferential interest rates of 3.20% and 7.70% respectively will be provided. Hana Bank was the first to release a World Cup-targeted special product, having consistently supported the domestic professional football K League and even acquiring Daejeon Citizen, showing its strong interest in football.

Woori Bank is also conducting the 'Our Victory WONhae' event targeting the World Cup until the 3rd of next month. First, prizes will be given to those who successfully predict the results of South Korea's three group stage matches in the World Cup. Among those who guess correctly, one person per match will be drawn to receive a 'Samsung Neo QLED 8K 85-inch' TV, with a total of three winners. There is also a cheering comment event. During the World Cup group stage matches, if you leave a cheering comment on the 'Woori WON Banking' application (app), 1,000 people per match day for Uruguay, Ghana, and Portugal's three group stage matches will be selected by lottery to receive a Kyochon Chicken mobile coupon, totaling 3,000 people.

Special benefits are also provided to 2023 College Scholastic Ability Test (CSAT) takers. Simply by participating in the 'Prediction' and 'Cheering Comment' events, a lottery will be held to provide ▲ Galaxy Z Flip4 to one person daily, and ▲ Everland free admission tickets (2 tickets per person) to 10 people daily, totaling 187 people during the event period. Participation can be made through the Naver Sports special page broadcasting the World Cup online or the 'Woori WON Banking' app.

Shinhan Bank is running a cheering event through the delivery app 'Ttaenggyeoyo.' During the World Cup, when ordering chicken through Ttaenggyeoyo, a 3,000 KRW discount coupon usable for all chicken brands will be provided. Additionally, plans are underway to provide extra coupons depending on the order amount.

This content was produced with the assistance of AI translation services.