Daehong Planning, Pro Choi Hye-jin's NFT Sold for 14 Million Won... Proceeds Donated
Limited Edition Auction Sells for Record High Price
[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 17th that the LPGA player Choi Hye-jin's non-fungible token (NFT) ‘Hope in One,’ issued by the company, was sold at auction for 14 million KRW. This is the highest price ever recorded in a domestic golf rounding NFT auction.
Choi Hye-jin's NFT was sold through an auction on the NFT marketplace CCCV for 36 hours starting from 10 a.m. on the 10th. The final owner, who won the bid at 14 million KRW, will receive the benefit of participating in an 18-hole 3-player round and a one-point lesson with player Choi Hye-jin at Bears Best Cheongna GC in Incheon. On the day, they can also enjoy a clubhouse meal with Choi Hye-jin, receive signed player goods, and be gifted a commemorative album featuring photos of the rounding.
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This NFT, issued as a single limited edition artwork characterizing player Choi Hye-jin, is not a simple collectible NFT but a rare NFT that grants unique benefits to only one owner among golf fans who love the player and golf. The Hope in One NFT is a donation NFT with proceeds donated, and the funds will be used through the Korea Golf Association to nurture junior golfers who are pursuing their dreams in golf.
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