Hyundai Motor Opens Special Exhibition Hall Locally for '2022 FIFA Qatar World Cup'

Hyundai Motor Company held the opening ceremony of the 2022 World Cup special exhibition hall, the "FIFA Museum," on the 16th (local time) at Al Bidda Park in Doha, Qatar, during the 'FIFA Fan Festival™' media event. The ceremony was attended by Kim Eon-su, Vice President of Hyundai Motor's India, Africa, and Middle East region, Park Ji-sung, former captain of the South Korean national football team, and members of the global media. Photo by Hyundai Motor Company

[Asia Economy Reporter Hyunseok Yoo] Hyundai Motor Company is opening a special exhibition hall built in Doha, Qatar, in collaboration with the International Federation of Association Football (FIFA) as part of the Goal of the Century campaign.

To celebrate the 2022 FIFA World Cup™ (2022 World Cup), Hyundai announced that on the 16th (local time), it held the opening ceremony of the 2022 World Cup special exhibition hall, the "FIFA Museum," at Al Bidda Park in Doha, Qatar. The opening ceremony took place during the 'FIFA Fan Festival™' media event, attended by Kim Eonsu, Vice President of Hyundai Motor's India, Middle East & Africa region, Park Ji-sung, former captain of the South Korean national football team, and global media representatives.

The FIFA Fan Festival™ is a cheering event operated by FIFA at Al Bidda Park in Doha, Qatar, throughout the 2022 World Cup period, offering live broadcasts of World Cup matches as well as various attractions featuring internationally popular DJs, local musicians and artists, and World Cup legends.

Hyundai Motor, together with FIFA, constructed the FIFA Museum, a 562㎡ (approximately 170 pyeong) facility under the theme "Goals that Made History." The FIFA Museum exhibits various football-related items that showcase the past and present of the World Cup, including uniforms of the 32 participating countries in the 2022 World Cup finals and trophies from previous World Cups.

Hyundai Motor and FIFA collaborated with the UK architectural firm "Grimshaw" for the architectural design and with the German exhibition content development company "Uniplan" for the exhibition aspects.

To convey the message of the Goal of the Century campaign?that everyone must unite for the greater goal of humanity, sustainability?the exterior of the FIFA Museum was designed to resemble multiple goalposts joined as one.

Furthermore, an eco-friendly soil compaction method was applied that does not generate separate waste upon dismantling and returns to nature, and environmentally friendly finishing materials made from recycled materials were used. Inside, content introducing the Goal of the Century campaign activities by "Team Century" is displayed.

The Goal of the Century is a campaign Hyundai Motor has been conducting since April in anticipation of the 2022 World Cup. Through this campaign, Hyundai plans to achieve carbon neutrality at the 2022 World Cup and lead the creation of a sustainable world together with people worldwide united by football.

The FIFA Museum will operate for one month at Al Bidda Park from November 19, one day before the opening of the 2022 World Cup, until December 18, when the final match takes place. A Hyundai Motor official stated, "Sustainability is a shared goal between Hyundai Motor and FIFA," adding, "We believe that through the unifying power of football as a sport, everyone can work together to create a better tomorrow."

A FIFA official said, "The FIFA Museum opening in Qatar this time is the third FIFA Museum built with Hyundai Motor, following the 2018 Russia World Cup and the 2019 France Women's World Cup," and expressed gratitude to Hyundai Motor for providing the opportunity to introduce the history and culture of football to the host country.

This content was produced with the assistance of AI translation services.