Do You Know 'Suljanggo'? ... Daesun Joojo Wins Grand Prize at the 'Dae-Star Collaboration Booster Program Performance Sharing Meeting'

Presidential Election Liquor Cabinet.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Dooyul] Daesun Brewery received the grand prize for the ‘Suljanggo (Liquor Refrigerator)’ planned together with CN Company at the ‘Daesun-Star Collaboration Booster Program Performance Sharing Meeting’ held at Lotte Hotel Busan on the 15th.

The ‘Daesun Yugi Soju Glass,’ introduced in collaboration with the organic tableware specialist Seongsim Ondodam, received the excellence award.

The Daesun-Star Collaboration Booster Program is a program supported by the Busan Regional Small and Medium Venture Business Administration, Busan Economic Promotion Agency, and BNK Busan Bank to promote a culture of mutual growth within the region by supporting collaboration between large and medium-sized local companies and small and startup businesses.

Leading companies participating in the performance sharing meeting, including Daesun Brewery, Air Busan, Parkland, and Innisfree, introduced cases of collaboration by matching with six small and startup companies respectively.

The Suljanggo planned by Daesun Brewery and CN Company is a miniaturized refrigerator designed with Daesun Soju branding, tailored to the solo drinking trend, and received favorable reviews for allowing temperature settings to enjoy various soju flavors such as slushy soju.

The judges evaluated, “As the trends of solo drinking, home drinking, and home parties are spreading recently, we are confident that the mini liquor refrigerator will be a win-win opportunity for both companies.”

The ‘2030 Busan World Expo Soju Glass’ introduced with Seongsim Ondodam also received the excellence award.

The premium soju glass engraved with the Daesun logo on one side and the 2030 World Expo logo on the other was highly rated for plans to conduct joint marketing at various events such as the Busan Brand Festa.

In addition to the cases presented that day, Daesun Brewery has engaged in various collaborations with Frontier Foods, a pork soup meal kit company, Lumena, a small home appliance company, Tongppye Gamjatang, and Dongbaek Taxi.

Daesun Brewery CEO Jo Woo-hyun said, “Daesun Brewery has upheld the management philosophy of giving back to the region the love received from Busan citizens over 92 years,” and added, “We will continue to spare no support to help local small and startup companies grow.”

This content was produced with the assistance of AI translation services.