Homeplus Mega Food Market Expands into Yeongnam Region... Busan Asiad Branch Renovated

Entrance of Homeplus Mega Food Market Busan Asiad Branch. (Photo by Homeplus)

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 17th that it has remodeled its AsiaD branch in Geoje-dong, Yeonje-gu, Busan, as the first Homeplus Mega Food Market in the Yeongnam region.

Homeplus Mega Food Market is a large-scale food specialty store of a future-oriented mart model newly introduced since February, reflecting changing consumer trends and customer demands.

Homeplus AsiaD branch, which first opened in 2003, is currently one of the top-performing stores in sales rankings among Homeplus stores nationwide. It is also located within large-scale sports complex facilities such as the AsiaD Main Stadium and Sajik Baseball Stadium, providing excellent customer accessibility.

Regarding the store's commercial area, there is a high proportion of middle-aged customers in their 40s and 50s and apartment residents. Homeplus strengthened food products tailored to the characteristics of the local commercial area, which has many family customers. ‘Food To Go,’ featuring deli products including Dangdang Chicken, ‘Fresh To Go’ salad bar, and premium bakery ‘Mont Blancier’ are placed at the front of the store.

Additionally, the assortment has been expanded with ‘The Meat Market,’ showcasing tropical fruits, Korean beef (Hanwoo), Wagyu, lamb, and ‘World Sauce,’ which gathers sauces from around the world.

For non-food categories, stores combining products and experiential content such as ‘Toy Adventure Land,’ ‘Kitchenware,’ and ‘Electronics Lounge’ are also introduced.

Homeplus plans to gradually expand the transformation into Mega Food Markets. Next month, it will renew the Seongseo branch in Dalseo-gu, Daegu, continuing the trend in the Yeongnam region.

Lee Jaehoon, CEO of Homeplus, said, “The Homeplus Mega Food Market AsiaD branch, the first to be introduced not only in Busan but also in the Yeongnam region, is significant as it has transformed into a future-oriented mart that maximizes customer experience and strengthens food offerings by leveraging the advantages of existing large-scale shopping malls.” He added, “Going forward, Homeplus will continue efforts to strengthen offline competitiveness and actively invest in online and delivery services to create new trends in the Korean distribution market.”

This content was produced with the assistance of AI translation services.