Gowoon Sesang Cosmetic Launches New Brand 'Vividrow'... Pre-released on Wadiz

[Asia Economy Reporter Moon Hyewon] Gounsesang Cosmetic announced on the 14th that it will make a full-scale entry into the clean beauty market by launching a new brand for the first time in 19 years, following Dr.G.

Gounsesang Cosmetic explained that it recently launched Vividraw, focusing on the rapid growth of 'clean beauty' that considers the Earth and the environment. Vividraw embodies the brand philosophy of "facing joyful change (vivid) that starts from the raw essence as it is," and conveys lively skin and hope for tomorrow by sustainably extracting fresh ingredients from nature.

Vividraw is characterized by reflecting eco-friendly and ethical values throughout the entire manufacturing process, from ingredients to packaging, according to principles aiming for sustainable beauty: ▲100% vegan products certified for no use of animal-derived ingredients and no animal testing ▲completion of biodegradability analysis tests measuring the degree to which contents naturally decompose ▲use of eco-friendly methods such as Waterless and Eco-gredient ▲use of glass bottles with 50% PCR for two types of ampoules and application of wipers for easy separation and disposal ▲use of 100% recycled pulp single boxes for all products.

Gounsesang Cosmetic plans to pre-release three new Vividraw products through the funding platform Wadiz Funding: ▲‘Cherry Collagen Firming Capsule Ampoule,’ an elasticity ampoule that cares for fine wrinkles reflecting early anti-aging demand ▲‘Baobab Hydrogel Two Drop Ampoule,’ a moisture ampoule with complex functions including skin texture care ▲‘Oat Soothing Bubble Cleansing Bar,’ a mildly acidic solid cleanser that gently removes even sunscreen.

A pre-notification event for funding will be held until the 27th, and the main funding period is from the 28th of this month to the 11th of next month. During the funding period, products can be purchased at up to 55% discounted prices.

This content was produced with the assistance of AI translation services.