"Art Bank Differentiation"... Hana Bank Partners with Art Content Platform Easel

Virtual Exhibition Offering and Upcoming Launch of Art-Related Financial Products

Choyoon-sik, Head of WM Division at Hana Bank (right), and Yoon Young-jun, CEO of Izel, are posing for a commemorative photo after signing a business agreement on the 11th at Hana Bank Apgujeong Inheritance and Gift Specialized PB Center. (Photo by Hana Bank)

[Asia Economy Reporter Minwoo Lee] Hana Bank is strengthening its 'Art Bank' service, which combines art and finance, by partnering with an art content platform. The bank plans to offer virtual tours of exhibitions from around the world and launch financial products related to art.

On the 14th, Hana Bank announced that it signed a business agreement with the art content platform 'Easel' on the 11th at Hana Bank's Apgujeong Inheritance and Gift Specialized Private Banking (PB) Center in Gangnam-gu, Seoul.

Accordingly, Hana Bank and Easel will collaborate in various fields including ▲joint planning and operation of the Art Bank service ▲development of products related to art tech ▲art market research ▲art collection consulting ▲art trading ▲supply of virtual museum content domestically and internationally ▲art culture education.

Following the business agreement, the two companies introduced a virtual art tour program called 'Unlimited Art Trip,' featuring 'An Art Journey to the Kasmin Gallery in New York,' through Hana Bank's Apgujeong Inheritance and Gift Specialized PB Center.

Going forward, Hana Bank, together with Easel, plans to sequentially unveil global art exhibitions held on Easel's online platform to art enthusiasts both domestically and abroad through the 'Unlimited Art Trip' program. Additionally, they will introduce art projects that connect art with everyday life and offer various financial products and services related to art.

Jo Yoonsik, Head of Hana Bank's WM Division, stated, "We pursued this business agreement to continuously expand the Art Bank service that seeks to combine finance and art," adding, "We will satisfy customers through differentiated Art Bank services."

This content was produced with the assistance of AI translation services.