Shinsegae Duty Free Opens 'Gucci Ski Goggles' Sunglasses Pop-up

Increased Demand for Reopening Sunglasses, Offering Differentiated Products and Customer Experience
Exclusive Duty-Free Winter Sports Concept Gucci Sunglasses Pop-up Store Operation

Models are showcasing Gucci 'ski goggles' and sunglasses (Photo by Shinsegae Duty Free).

[Asia Economy Reporter Kim Yuri] Shinsegae Duty Free is strengthening its 'eyewear' category for the 2022 fall and winter season.

Shinsegae Duty Free announced on the 14th that it has opened an exclusive Gucci sunglasses popup and a Kering sunglasses digital concept store at domestic duty-free shops.

With the recent revival of overseas travel, the demand for sunglasses, an essential travel item, is rapidly increasing. Shinsegae Duty Free's eyewear sales have recovered to about 60% compared to 2019. The Incheon Airport Terminal 2 (T2) store is showing a 30-40% sales growth compared to the previous month.

The Gucci sunglasses popup store with a winter sports concept will operate for about two months until December 31 at the Myeongdong store. This popup prominently features 'ski goggles,' a product rarely tried in existing duty-free shops. A duty-free store official said, "Various accessories needed for winter sports activities such as skiing and snowboarding are no longer just for activities but are rapidly emerging as everyday fashion items," adding, "Gucci's ski goggle collection planned for the winter season is showcased on the 10th floor of Shinsegae Duty Free's main store."

Separately, a new digital concept store for Kering Eyewear has opened on the 9th floor of the Myeongdong store. Through monitors, various campaigns and products of luxury eyewear brands will be showcased. To commemorate the new store opening, an engraving service allowing customers to inscribe special phrases is offered to all purchasers. Various benefits such as gift giveaways are also prepared.

This content was produced with the assistance of AI translation services.