CU selects Son Heung-min as brand model... "Large-scale customer participation promotion"

National Team Support Rally Scheduled on the Day of the Ghana Match

CU has appointed Son Heung-min as their brand model. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chun-han] CU announced on the 10th that it has appointed player Son Heung-min as its brand model and will sequentially launch large-scale customer participation promotions.

CU is conducting the marketing campaign "Cheer Up Korea, Fighting Sonny!" this month to support the success of the Korean national team. Until the 22nd, a comment event cheering for Son Heung-min and the football national team will be held on the membership application (app) Pocket CU and social networking services (SNS). On the 28th, the day of the match against Ghana, winning customers of the event will be invited to CGV theaters in Seoul, Gwangju, and Busan, where cheering goods and food will be provided to support the cheering event.

There will also be a Tottenham Hotspur live viewing tour event, the club team of Son Heung-min. Through a stamp promotion on Pocket CU, five selected customers and two additional customers chosen through a forthcoming customer participation event will form a total of seven members of the Sonny Expedition Team, who will be supported with a live viewing tour (including accommodation and airfare) to watch a Tottenham Hotspur match early next year.

The National Team 1+1 Best 11 Day event applies a 1+1 offer on popular products with high customer demand from the 1st to the 11th of every month. The Cheer Up Time promotion offers discounts on World Class series products from 7 PM to midnight. Over 20 products will be launched, including World Class rice ball, Victory platter, and Giant fried chicken.

BGF Retail CEO Lee Geon-jun said, "Ahead of the global football event, Son Heung-min and CU will join hands to provide customers with new fun and abundant benefits," adding, "We will fulfill our role as a national cheering platform so that the excitement of 2002 can be felt once again."

This content was produced with the assistance of AI translation services.