Kakao Launches 'Our Neighborhood Regular Market Project' at 10 Traditional Markets Nationwide
[Asia Economy Reporter Yuri Choi] Kakao's corporate foundation, Kakao Impact, announced on the 9th that it has expanded the 'Our Neighborhood Regular Market' program, which supports the digital transformation and communication of small merchants in traditional markets, to 10 traditional markets nationwide.
In April, Kakao announced that it would allocate a total of 100 billion KRW over five years as a win-win fund for small merchants and local partners, launching the 'Kakao Soshin Merchant Project.'
'Our Neighborhood Regular Market' is one of the projects conducted within the Soshin Merchant Project. It is a program carried out in collaboration with Kakao Impact, Kakao, and the Small Enterprise and Market Service to help traditional market merchants undergo digital transformation.
Various markets across the country, including Jayang Traditional Market in Gwangjin-gu, Seoul, Dongmun Public Market in Jeju City, and Sindokkomjirak Market in Daejeon, are participating in the project. In the 10 markets, a 'Digital Tutor' from the online knowledge education platform MKYU will be stationed to provide about seven weeks of training on online customer service, smart chat utilization, and KakaoTalk channel education.
At the end of this year, when the training concludes, a session will be held to share the results of each market, disseminate best practices, and hold an awards ceremony for outstanding stores. Even after the training ends, follow-up support will be provided to assist merchants' digital transformation, such as setting up a Q&A channel using open chat.
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Yook Sim-na, Head of Kakao ESG Business, said, "We will make various efforts to strengthen the digital capabilities of Soshin merchants so that the excellent products and philosophies of traditional market merchants who run their businesses with conviction can be connected to customers digitally."
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