From Live Commerce Production to Show Host? ... Dongmyeong University Advertising PR Department Conducts On-Site Practical Training at Home&Shopping Headquarters

Students majoring in Advertising and PR at Dongmyung University are taking a group commemorative photo after their field training.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Fourteen students majoring in Advertising and PR at Dongmyung University participated in a unique hands-on field training with industry professionals at the Home&Shopping headquarters in Gangseo-gu, Seoul, on the 7th.

Through corporate field training, the students directly engaged in practical work, enhancing their understanding of the overall process of live commerce planning, production, broadcasting, and transmission.

The 14 Advertising and PR students toured the Home&Shopping broadcast studio and control room, received comprehensive education on live commerce broadcasting from PD Yoon I-re, and participated in a pre-strategy meeting for the live commerce broadcast (PangLive).

They also took part in the live broadcast rehearsal, the main broadcast, and the post-broadcast meeting. Third-year students Ko Kyung-su and Jung Eun-seo appeared as guest show hosts on the 7 PM Home&Shopping PangLive broadcast.

Yoon Yeo-rok, MD of Mobile Products Team 1, who oversaw the on-site class, said, “The cooperative class with Dongmyung University was planned with a strong sense of mission as it represents a full-fledged collaboration case between a home shopping company and a university.”

Professor Han Eun-jung, who led the students, said, “With the support of Home&Shopping, the students had a successful field training experience,” adding, “This experience will greatly help the students in their live commerce production activities.”

This content was produced with the assistance of AI translation services.