Homeplus Launches 11 New Traditional Liquor Varieties... Expands Product Lineup

Establishment of New Initiatives Including On-site Store Evaluation Meetings

At Homeplus Gangseo Store in Seoul, Moon Byungpil, Manager of Korea Agro-Fisheries & Food Trade Corporation (from the left), Yoo Haekyung, Director of the Korea Traditional Folk Liquor Association, Choi Chungi, CEO of Gimpo Geumsal Takju Agricultural Cooperative Corporation, Kang Jaejun, Buyer of Homeplus Tea and Alcohol Team, and Jang Juhyun, Buyer of Homeplus Tea and Alcohol Team, are introducing the "Woorisul Damda" campaign. (Photo by Homeplus)

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 8th that it will embark on a win-win cooperation initiative to revitalize the traditional liquor industry, starting with the sale of 11 new traditional liquor varieties.

The newly introduced products include Goheung Yujaju, Yangjudoga Byeolsan Odimakgeolli, and Jinan Black Gold, which were selected through a new traditional liquor tasting event held last month.

Homeplus aims to increase the number of traditional liquor products sold from the current 16 stores by 90% by next year. They will hold an annual new product tasting event and establish a visiting product tasting event where liquor buyers personally visit local breweries to discover products, supporting stable distribution channels. From the customer perspective, they plan to increase customer engagement through brewery tour programs and organize themed events to create a positive image of the products.

A Homeplus representative stated, “Our buyers plan to enhance their product understanding by completing traditional liquor sommelier training and continuously improving their product planning capabilities,” adding, “By practicing coexistence and cooperation, we will provide practical support to small and medium-sized partners and strive to revitalize the local economy.”

This content was produced with the assistance of AI translation services.