"Jealousy-Inducing Taste"... Seven Eleven Launches High-Sugar 'Envy Apple'

Envie Apple launched by Seven Eleven on the 8th. (Photo by Seven Eleven)

[Asia Economy Reporter Jeon Jinyoung] Seven Eleven announced on the 8th that it will launch a new apple variety called ‘Envy Apple,’ which has the highest sugar content and firm flesh among apple varieties.

Envy Apple is a product name meaning ‘a taste that evokes jealousy,’ created in 1985 in New Zealand by crossbreeding Royal Gala and Braeburn. It is a rare variety currently cultivated in only 10 countries worldwide. In Asia, South Korea is the only producing country, with cultivation in Yesan, Boeun, and Hongcheon.

Compared to regular apples, Envy Apple has dense flesh tissue with low oxygen permeability, resulting in less browning. It features a subtle musk aroma and refreshing green grape scent, with a harmonious balance of sweetness and tartness.

The Envy Apple newly introduced at Seven Eleven comes in three products: ‘Envy Washed Apple,’ ‘Envy Apple,’ and ‘Envy Apple 1.3kg.’ The washed apple is a bestseller that consistently receives positive responses in the convenient fruit category. According to Seven Eleven, washed apple sales ranked first in the convenient fruit category this year.

Yoon Jinsu, MD of the Seven Eleven Ready-to-Eat Food Team, said, “We introduced this product to make premium apples, which were previously only available through other channels, conveniently available at nearby convenience stores. We will continue to strive to develop products so that customers can enjoy a variety of high-quality seasonal fruits at Seven Eleven.”

This content was produced with the assistance of AI translation services.