AK Mall Supports Small Business Owners' Entry into V-Commerce
Live broadcast conducted by AK Mall together with 'Sanjeok TV Bapgubnam'. (Photo by AK Plaza)
View original image[Asia Economy Reporter Jeon Jinyoung] AK Mall announced on the 8th that it will support small business owners in discovering online sales channels. Since July, AK Mall has been conducting a support project together with the Small and Medium Business Distribution Center to help small business owners successfully enter V-commerce.
The support measures include ▲ assistance with entering AK Mall ▲ video content production ▲ social media (SNS) promotional marketing support ▲ online special exhibition support ▲ influencer-linked content production, among others. AK Mall and the Small and Medium Business Distribution Center hold meetings with companies to understand the nature of the products sold, such as food, beauty, and fashion, as well as the needs of the companies, and produce customized videos tailored to features like ‘product review type’ and ‘visual emphasis type.’
Recently, they collaborated with the famous mukbang influencer ‘SanjeokTV Babgubnam,’ who has 1.36 million subscribers, to create videos introducing products from a total of four small business companies and linked live broadcasts. The average number of viewers increased by about five times compared to broadcasts at the same time, and the participating companies 1987 Global Networks, Muhanjilju Samyuk-o, Gongju Sanseong Market Cooperative, and Sumbi English Cooperative achieved results with daily sales increasing by up to 50 times compared to usual.
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A representative from the AK Plaza E-Shopping Division said, “We are pleased that through the Small and Medium Business Distribution Center’s V-commerce entry support project, AK Mall can share the distribution know-how it has built with small business owners,” and added, “AK Mall will continue to lead efforts to support various activities so that a virtuous cycle of coexistence with small business owners can be sustained.”
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