Emart24 Opens Mobile App ‘E-verse’… “Full of Game Content”

Coupons Redeemable Upon Ruby Acquisition

E-mart24's own mobile application (app) E-verse. (Photo by E-mart24)

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 8th that it has launched its own mobile application (app) ‘E-verse,’ the first in the industry to utilize game elements.

E-verse features ▲marketing and imprint effects through various games ▲a user interface/user experience (UI/UX) that makes the entire app feel like a single virtual space ▲and membership scalability using non-fungible tokens (NFTs).

In the in-app game portal, characters move by rolling dice on a board, and users can play various games provided on the squares where the characters land. Emart24 designed the app so that customers naturally encounter I-Presso coffee beans, lunch boxes, and private brand (PB) products while playing games, with repeated gameplay creating an imprint effect.

Each time a game is completed, users can earn points, experience, gold, and rubies. Rubies earned through games can be exchanged at the coupon store for coupons usable in offline stores or the app when making purchases over a certain amount, and gold can be used to buy costumes in E-verse to customize characters or to spin the premium lucky roulette, among other uses.

An Emart24 official said, “We have introduced an innovative app that completely overturns the conventional wisdom of mobile apps in the distribution industry,” adding, “We expect customers to encounter ongoing events and products from Emart24 while shopping and gaming in the app.”

This content was produced with the assistance of AI translation services.