"Son Heung-min Effect Hits"... GS25's Tottenham Shoe Fries 'Popular'
Tottenham Official Licensed Products Additional Release
[Asia Economy Reporter Lim Chun-han] GS25 announced on the 7th that its ‘Tottenham Shinbal Twigim’ (Tottenham Shoe Fried Snack), launched under an official license agreement with Tottenham Hotspur, is gaining great popularity.
Tottenham Shinbal Twigim is a product made by shaping fried chicken breast into the form of a soccer shoe, with the product packaging designed as a sneaker box to increase interest. It currently ranks first in total chicken product sales, showing an explosive response with sales exceeding those of the second-ranked product by more than 30%.
GS25 plans to introduce additional Tottenham Hotspur official licensed products this month, including mixed nuts, fish and chips triangle kimbap, chicken breast, and milk. Additionally, the ‘2022 Christmas Seal with Son Heung-min’ will be exclusively sold at about 16,000 GS25 convenience stores nationwide and 300 GS The Fresh supermarkets.
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A GS Retail official said, “We planned the products to provide greater enjoyment through special items,” and added, “We will support the Korean national football team to achieve successful results along with a message for the development of Korean football.”
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