Evezari, Official Mall Sales Grow 106%

Online Sales Combining Own Mall and Integrated Mall Set New Records Every Year, Growing 23% Year-on-Year This Year

Evezari Mall 3rd Anniversary Launch Event Banner.
Photo by Evezari

[Asia Economy Reporter Kim Jonghwa] The total sleep care brand Evejarie's official mall has shown rapid growth within three years of its opening, driving online sales.

According to Evejarie on the 7th, the company's online sales, combining the official mall and integrated malls, have set new records every year, with performance up 23% in the third quarter of this year compared to the same period last year. Last year, it increased by 68% compared to the previous year. Evejarie cited ▲the successful establishment of its own mall ▲diversification of online sales channels as the main factors for the rise in online sales.

Sales at Evejarie Mall through the third quarter of this year grew more than 106% compared to the same period in 2020, when it first opened. Evejarie Mall is the official online mall of Evejarie, launched in November 2019 to reflect the expanding online consumption trend in the bedding market.

Evejarie focused on activating the official mall by strengthening online promotions. Additionally, it launched an online-exclusive lineup at reasonable prices and significantly redesigned the mall to attract younger customers. Along with this, it diversified online sales channels by entering various open markets such as Kakao and Naver, and by exploring new platforms like live commerce. Evejarie started its first live broadcast in the first half of last year and has significantly increased the number of broadcasts this year.

Going forward, Evejarie plans to maximize the use of its own mall by enhancing online service functions and expanding events. At the same time, it intends to continue fostering mutual growth with nationwide dealerships by establishing a new O4O (Online for Offline) system.

First, until the 30th, Evejarie Mall will hold a special event to celebrate its 3rd anniversary. Seven benefits are prepared, ranging from gift giveaways to special price sales during the event period. All customers who purchase from the official mall will receive gifts, and among purchasers, a lottery will be held to give away IU goods, blankets, and more. Special price products such as quilted blankets will be offered every Wednesday. An SNS event participating through the official Evejarie Mall Instagram is also prepared.

Ok Jiseon, head of Evejarie's online team, said, "As consumer touchpoints and sales channels have changed significantly, Evejarie is also focusing on online services and expanding its business areas," adding, "In particular, Evejarie will provide an enhanced online experience as it expands its main customer base to include people in their 20s and 30s."

This content was produced with the assistance of AI translation services.