Samsung Exhibits Digital Art on Lifestyle TV 'The Frame' in Hong Kong

The Frame 40-inch Installed to Showcase Various Digital Artworks by Popular Artists

Visitors at Shout Gallery in High Sun Place are enjoying digital art works by popular artists. / Provided by Samsung Electronics

[Asia Economy Reporter Kim Pyeonghwa] Samsung Electronics announced on the 6th that it will hold a digital art exhibition called "The Frame Digital Art Gala" using its lifestyle TV, The Frame, in collaboration with Hong Kong's Shout Gallery until the end of the year. Shout Gallery is the largest contemporary art gallery in Hong Kong.

Through this collaboration, Samsung Electronics will provide Hong Kong's first digital canvas solution that supports everything from digital art purchase to installation in one go. A total of 40 units of The Frame will be installed throughout the Shout Gallery, from the entrance of the gallery located in the large Hong Kong shopping mall, High Sun Place, to the main exhibition hall, showcasing various forms of digital artworks.

This exhibition was co-planned to support young artists and regional art development, featuring works by artists highly favored by art collectors such as Jabotaju, Wing Chan, Rolohoihoi, Eric Chow, and Leon Lollipop. Visitors can vividly enjoy the synergy of art and pop culture through the frame-shaped The Frame.

Samsung Electronics sells the artworks on-site as a package with The Frame. A dedicated magnetic bezel for The Frame signed by the artist is also provided.

Seong Il-gyeong, Vice President of Samsung Electronics' Visual Display Business Division, said, "We are pleased to support the development of digital art and more artists through continuous partnership with Shout Art Hub & Gallery," adding, "We will continue to strive for technological innovation and discover various partnerships to deliver the value of lifestyle TVs to many people."

The 2022 model of The Frame features a matte display that reduces light reflection, allowing viewers to enjoy artworks with clear image quality even under bright lighting or midday sun. It provides a comfortable viewing experience with the 'Eye Comfort Mode,' which automatically senses ambient brightness and blocks blue light. The slim bezel, available in various colors, can be easily attached and detached, supporting an interior effect similar to a picture frame.

This content was produced with the assistance of AI translation services.