Yutacupbap Reimported to Domestic Convenience Stores from the US
Three Types Sold Including Beef, Pork, and Chicken Japchae Fried Rice

First Time Trying Cupbap... "Tastes Better When Stir-Fried" [Im Chunhan's Convenience Store Adventure] View original image

[Asia Economy Reporter Lim Chunhan] I visited Emart24 after hearing that the "Yutacupbap," which has taken the US by storm, is gaining great popularity as it is re-imported. Although I often bought convenience foods like triangular gimbap and cup noodles at convenience stores, this was my first time purchasing cupbap. The hip-hop Mapster cupbap comes in three varieties: beef japchae fried rice, pork japchae fried rice, and chicken japchae fried rice, all contained in square boxes. When you open the cupbap, it includes chili mayo sauce, Mapster sauce, and a spoon. Removing one more paper box reveals japchae fried rice cooked in a traditional cauldron style. The cooking method is either 3 minutes and 30 seconds in a microwave or 3 minutes stir-fried in a frying pan.


After microwaving the beef japchae fried rice and taking it out, steam rose, and when I brought my nose close, the aroma of japchae was strong. I first tried it without adding any seasoning, and the flavor was just right, so it was fine to eat as is. Adding the chili mayo sauce gave it a slightly tangy and rich taste, making it a delicacy. The Mapster sauce instructions said to adjust the spiciness level according to preference, so I tasted it lightly; it was less spicy than Buldak Bokkeum Myun, so I added it all. This transformed it into a spicy japchae fried rice, perfectly suited to Korean tastes. The chicken japchae fried rice had a similar overall flavor, differing only in the type of meat.


I stir-fried the pork japchae fried rice in a frying pan with cooking oil. I wondered if it was okay to cook it without thawing, but it melted quickly, making cooking easy. Taking a bite, it had a different texture from the steamed taste of microwave cooking. Probably because oil was added, it had a glossy finish, and the ingredients like meat, mushrooms, carrots, and green onions came alive. Although cooking with fire might defeat the purpose of eating convenience store cupbap, the taste was definitely better.



The portion size of the cupbap was insufficient for a full meal for an adult male with just one cupbap. I thought it would be appropriate as a meal if eaten with cup noodles, so I also purchased Minsaeng Ramen, Emart24’s private label (PL). The taste of Minsaeng Ramen is similar to beef ramen, and the broth is spicy. Priced at 700 won, it is cheaper than Yukgaejang Sabalmyeon, making it very cost-effective (performance relative to price). For dessert, I bought I’m Yi Icheon Rice Cone ice cream, which had a unique chewy texture and a pleasantly nutty flavor that was not too sweet.


This content was produced with the assistance of AI translation services.

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