LS Cable & System Operates 'Newsroom' to Strengthen Communication
Providing Storytelling Content Such as Employee Interviews and Videos
[Asia Economy Reporter Kim Pyeonghwa] LS Cable & System announced on the 3rd that it will operate 'LS Cable Newsroom: NewsPresso,' an online communication channel, for the first time in the cable industry. This is to strengthen communication with stakeholders such as the media, customers, and shareholders.
The newsroom is composed of ▲Press Room ▲Business ▲People and Culture ▲Sustainable Management areas. Unlike the one-way information delivery-focused homepage structure such as corporate promotion and product introduction, it is characterized by storytelling-based content composition. LS Cable plans to present content in the newsroom that delivers stories about product development, order backstories, and industry trends through interviews with executives and employees and videos. It also includes a function to download content necessary for news production such as press releases, images, and videos.
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LS Cable stated, "We have made various content related to new growth engines such as submarine cables and electric vehicle parts, as well as environment, social, and governance (ESG) activities, available along with news from domestic and overseas subsidiaries and stories related to employees," and added, "We will actively convey the enhanced brand value of LS Cable due to the expansion of new industries such as renewable energy and electric vehicles.”
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