MyRealTrip Hires Executive Director Hyun-ah Jo, Former Head of Google and Twitter Advertising Business
Over 20 Years of Experience in Advertising, Sales, and Marketing at Global IT Companies like Yahoo, Google, and Twitter
Head of Domestic and International Accommodation Business Including Hotels, Resorts, Guesthouses, and Pensions at MyRealTrip
[Asia Economy Reporter Kim Cheol-hyun] MyRealTrip (CEO Lee Dong-geon) announced on the 2nd that it has recruited Executive Director Cho Hyun-ah, who oversaw advertising businesses at Google and Twitter, as the Head of the Accommodation Business Division.
Director Cho is an expert with 20 years of experience in advertising, sales, and marketing at global IT companies such as Yahoo, Google, and Twitter. At MyRealTrip, she will oversee the entire accommodation business, including overseas and domestic hotels and resorts, as well as guesthouses and pensions.
MyRealTrip plans to launch an overseas accommodation service in January next year and introduce a program that accumulates benefits based on service usage. Director Cho stated, "We will provide a variety of accommodations tailored to customers' needs, as well as differentiated lodging services that can only be experienced on MyRealTrip, growing into the top travel service that first comes to mind in the accommodation category."
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Lee Dong-geon, CEO of MyRealTrip, said, "Although the accommodation business has the shortest history within MyRealTrip, it is the fastest-growing category. By launching overseas accommodations, we will firmly establish ourselves as the most beloved travel super app by customers in the post-COVID-19 era."
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