hy, Coopers New Campaign 'Seoro Gankare' Customer Appreciation Event Underway

Simultaneous Customer Giveaway and Predit Gift Event
Coopers Given to All Who Comment on New Ad Impressions

[Asia Economy Reporter Eunmo Koo] hy announced on the 2nd that Cooper's, a liver health brand, will hold a new campaign "Mutual Liver Care" customer appreciation event. The new event consists of two types: "New Customer Prize Event" and "Gift Giving Event."

First, the New Customer Prize Event focuses on benefits for new subscription delivery customers. When applying for Cooper's new subscription delivery, a "Premium Bamboo Crew Socks" will be given to the first 5,000 applicants.

In line with the campaign slogan "Mutual Liver Care," a Gift Giving Event has also been prepared. By using the "Predit Gift" function to gift Cooper's, the sender will also receive the same product for free. One Cooper's product is given per gift, and up to 5 gifts can be sent per person.

In October, hy selected actor Kang Ki-young as the model for Cooper's and launched a new advertisement. Under the theme "Let's cherish each other's liver," the ad humorously relieves various stresses experienced at work and in the military through Cooper's. To commemorate the launch of the new advertisement, an event is also being held where customers who write comments after watching the ad will receive a free Cooper's coupon.

Lee Won-jun, hy's marketing manager, said, "To celebrate the year-end, we have prepared a customer appreciation event where families and acquaintances can take care of each other's liver health," adding, "We will continue to carry out brand campaigns that resonate with customers."

Cooper's, hy's representative liver health brand launched in 2004, has cumulative sales reaching 1 billion units. The products consist of two types: "Liver Health Liver Fatigue Care Cooper's" and "Liver Health Cholesterol Care Cooper's." Among them, the tablet products contain milk thistle and red yeast rice, while the liquid products feature extracts of Hovenia dulcis and probiotics.

This content was produced with the assistance of AI translation services.