KOTRA, Intense Jordanian 'K-Defense' Exhibition Amid Israel-Palestine Conflict

Jordan is a place where intense conflicts between Israel and Palestine unfold. In particular, the conflict in the West Bank of the Jordan River, located in the Jordan-Israel border area, is severe. (Photo by Asia Economy DB)

[Asia Economy Reporter Moon Chaeseok] KOTRA announced on the 31st that it will operate a joint promotional pavilion for Korean companies at the 'Jordan Defense Industry Exhibition (SOFEX)' in collaboration with the Korea Defense Industry Association. The SOFEX, held from the 1st to the 3rd of next month, aims to support domestic defense companies' entry into the Middle Eastern market. The West Bank of Jordan is a region where the Israel-Palestine conflict is intensely ongoing.

SOFEX is Jordan's largest international defense industry exhibition, held biennially since 1996. Major Middle Eastern countries such as Saudi Arabia and Egypt participate. The event was suspended in 2020 due to the COVID-19 pandemic and is being held offline again after four years.

Ten domestic companies are participating in the promotional pavilion. Three companies will display their products at exhibition booths and conduct on-site consultations with buyers. The remaining seven companies will promote their products to exhibition buyers through pre-produced videos. KOTRA will also support follow-up online consultations for participating companies after the exhibition ends.

Lee Younghee, head of KOTRA's Amman Trade Center, said, "Recently, the Jordanian government has shown great interest in doing business with Korean defense companies," adding, "We hope the exhibition will serve as an opportunity for Korean defense companies to expand into Jordan and the broader Middle Eastern market."

On the 18th, KOTRA introduced strategies for entering the Middle Eastern defense market to companies through the 'Korea-Middle East Defense Security Cooperation Webinar.' KOTRA trade centers in the Middle East, including Saudi Arabia, Egypt, and Qatar, supported online business consultations for about 20 domestic defense companies seeking to enter the Middle Eastern market until the 27th.

This content was produced with the assistance of AI translation services.