Samsung C&T Fashion Beaker Launches 10th Anniversary Collaboration Product with Singer Baek Yerin

Beaker X Baek Yerin Collaboration Product. Photo by Samsung C&T Fashion Division

[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division announced on the 31st that Beaker has launched a collaboration product with singer-songwriter Baek Yerin to celebrate its 10th anniversary.

Beaker introduced a capsule collection of 12 items, including cropped T-shirts featuring graphics of Baek Yerin's own drawings, letters, and typography, as well as sweatshirts, hoodies, short-sleeve T-shirts, eco bags, pouches, and scrunchies.

Beaker will hold a pop-up store with birthday celebration themes at its Hannam flagship store until the 2nd of next month. The pop-up will feature a photo zone composed of Baek Yerin's discography and vinyl albums, along with a free photomatic booth. The Beaker X Baek Yerin collaboration products can be found at the Hannam flagship store and Samsung C&T Fashion Division's fashion and lifestyle specialty mall, SSF Shop.

A Beaker representative said, "As part of the brand's 10th anniversary project, we collaborated with Baek Yerin, a 10-year debut artist who has gained popularity with her unique vocal tone and sensibility."

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