[Concall] LG Electronics "Attempting Premium Home Appliance Price Increase Next Year"
[Asia Economy Reporter Kim Pyeonghwa] LG Electronics stated during a conference call held after announcing its third-quarter earnings on the 28th, "We determine payment value by comprehensively considering the overall situation, including market demand and inventory," adding, "We plan to continue attempts to raise prices within an appropriate range next year, focusing on premium home appliances while taking market conditions into account."
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LG Electronics explained, "In 2023, we basically plan to continue a sales strategy centered on premium product lines, where demand volatility is relatively low," and "we intend to operate our business by expanding the scale of premium home appliances where we have a relative competitive advantage, while steadily launching new products that can lead the market, thereby strengthening our unique premium strategy."
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