A Ghost Catching Drunk Drivers Appears... Tmap Daeri Halloween Campaign

Models wearing Halloween costumes and props delivered a message urging the prevention of drunk driving during the year-end and New Year holidays on the evening of the 27th at the entrance of Jeonggak Youth Street in Jongno-gu, Seoul. Photo by T Map Mobility

[Asia Economy Reporter Oh Su-yeon] T map Mobility announced on the 28th that it will conduct a ‘Halloween Drunk Driving Prevention Campaign’ in downtown Seoul.

This public campaign was prepared to raise awareness about drunk driving before the full-scale year-end season arrives, considering that drunk driving incidents and accidents sharply increase during the year-end season with many drinking parties and company dinners. To mark Halloween Day (October 31), an unusual campaign is being launched to create an atmosphere of drunk driving prevention.

The campaign will be held from the 27th to the 29th of this month, from 6 p.m. to 11 p.m., with models dressed as the Grim Reaper and virgin ghosts roaming around downtown Seoul to inform citizens about the dangers of drunk driving and distribute Halloween decoration stickers and chocolates.

At the site, a ‘Drunk Driving Maguni Exorcism Talisman’ to suppress the desire for repeated drunk driving will also be handed out. Maguni refers to a figure that causes inner turmoil in a person’s mind and tempts them to make bad choices (drunk driving). The recidivism rate for drunk driving accidents is significantly higher than for signal violation accidents or center line crossing accidents.

The first campaign, held on the 27th around Euljiro, Myeongdong, and Jonggak areas, received enthusiastic responses from citizens. On the 28th, the campaign will continue around Hongdae, Sangsu, and Sinchon areas, and on the 29th, it will proceed around Itaewon and Hannam-dong areas.

T map Mobility has been leading efforts to eradicate drunk driving, including signing a business agreement with the Incheon Western Police Station in June to prevent drunk driving accidents. Earlier this month, it opened a ‘Mobile Shelter’ for designated drivers who work hard to prevent drunk driving and ensure the ‘safe return home’ of T map customers.

Kim Do-hyun, head of the Deputy Business and Service Division at T map Mobility, said, “We planned this public campaign linked to Halloween to clearly convey that driving after drinking is no different from holding a time bomb in your hand.” He added, “Separately, we are preparing a special event to comfort victims of drunk driving.”

This content was produced with the assistance of AI translation services.