Pulmuone Launches 'Maepchi Kimchi Hot Sauce'..."Korean Soul Food Kimchi, Now as a Sauce"
[Asia Economy Reporter Song Seung-yoon] Pulmuone Foods announced on the 28th that it has launched a new concept sauce product called 'Maepchi Kimchi Hot Sauce,' which uses kimchi to create a deliciously spicy flavor.
Maepchi Kimchi Hot Sauce is a sauce-form product developed to accompany various dishes, catering to the Korean characteristic of naturally seeking spicy kimchi when eating greasy foods. As the preference for spicy flavors increases, especially among younger generations, and the demand for spicy sauce products like Sriracha rises, this sauce perfectly suits Korean tastes.
The product contains plenty of kimchi and red chili peppers to deliver a spiciness familiar to Koreans. Its moderate spiciness makes it enjoyable for people of all ages. Additionally, the sauce is made by blending whole kimchi, preserving its umami and sharp flavor. It pairs well not only with greasy foods such as pizza, fried rice, chicken, fried dishes, and samgyeopsal but also with dumplings, sweet potatoes, and snacks.
Presented in a squeeze-type container for easy use, the size fits comfortably in one hand, making it perfect for travel, long-term stays abroad for study, or camping.
Maepchi Kimchi Hot Sauce was pre-launched last month on the crowdfunding platform 'Wadiz,' achieving 981% of its sales target and receiving great consumer response. Starting next month, it will continue to be sold and promoted through Pulmuone’s official online mall 'Shop Pulmuone' and various online and offline channels popular among young consumers.
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A Pulmuone Foods representative said, "Pulmuone launched this product to inherit Korea’s traditional kimchi and to develop ways to enjoy the delicious taste of Korean kimchi in various forms." They added, "We will continue to introduce uniquely reinterpreted processed kimchi products that align with consumer needs and trends."
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