Samyang Foods Participates as Main Sponsor of London Asia Film Festival

Promoting Buldak Brand in Connection with K-Culture

[Asia Economy Reporter Koo Eun-mo] Samyang Foods announced on the 28th that it participated as the main sponsor in the 7th London East Asia Film Festival (LEAFF), held locally in London.

The 7th London East Asia Film Festival is being held from the 19th to the 30th of this month at five major theaters in the city, centered around the Leicester Square Odeon Luxe, a landmark in London.

At the opening gala show held on the 19th, Samyang Foods provided Buldak brand products and goods to about 500 visitors, and introduced fried chicken made using Buldak sauce and Carbo Buldak sauce as finger food, receiving a positive response. Additionally, a pop-up kitchen will be open until the 6th of next month at Selfridges, the largest department store in London, and the Chiswick Theatre, where a Michelin chef will sell and offer tasting events of menus directly developed using Buldak Bokkeummyeon.

A representative from Samyang Foods stated, “Participating as the main sponsor in the London East Asia Film Festival will be a great opportunity to promote the Buldak brand to local European consumers,” and added, “We will continue to conduct various marketing activities linked with K-culture and K-content to actively communicate with consumers worldwide.”

This content was produced with the assistance of AI translation services.