Lotte Chilsung Spins Off In-House Venture 'Winehiker' as Independent Corporation

Operation of Wine O2O (Online To Offline) Service Based on Smart Order Platform

[Asia Economy Reporter Koo Eun-mo] Lotte Chilsung Beverage announced on the 28th that it will spin off its in-house venture ‘Winehiker’ as an independent corporation. This is the second spin-off following ‘Walkers High,’ which was the first independent corporation spun off through the in-house venture nurturing program ‘Chilsung Camp’ in May last year. Winehiker is an in-house venture team selected as the 4th in-house venture of Lotte Chilsung Beverage in June last year with the idea of a ‘smart order-based wine O2O (Online To Offline) service business’ and has been nurtured for one year.

Winehiker is a wine-specialized content platform service for customers who face difficulties in sharing information due to the lack of spaces where they can obtain offline content such as small gatherings, activities, and classes. Recognizing the business potential, Winehiker spun off as an independent in-house venture corporation and plans to establish platform environment services and firmly establish the wine-specialized content platform service in the market.

Its distinctive feature is providing a wine O2O service based on smart ordering that allows customers to naturally experience wine and make purchases by registering information about wine experience spaces such as wine shops on a self-developed smartphone application, enabling people to enjoy wine with various others at the closest and desired time slots.

Han Yong-woon, CEO of Winehiker, said, “As demand for wine products continues to increase, we will expand the market base with experiential content that can further enhance consumer accessibility. We will strive to make this business the first step in establishing a consumer-centered distribution system.”

A Lotte Chilsung Beverage official said, “The reason for deciding on the spin-off and equity investment is the innovative mindset and passion of the CEO of Winehiker, as well as the fact that it is a new business that must respond agilely to the rapidly changing market. We will continue to discover innovative ideas and commercialize them through the in-house venture program to secure partners who will pioneer the future market together.”

This content was produced with the assistance of AI translation services.