Handhug Launches New Fashion Brands Including 'Stumpfini' and 'Beomachoers'

Bermacho's model cut. Photo by Handhug

[Asia Economy Reporter Song Seung-yoon] Handhug announced on the 27th that it has consecutively launched new brands in the second half of the year following the street casual brand 'Archive Bold'.

Following the women's clothing brand 'Stumpfini' launched last month, Handhug will launch the loungewear brand 'Bummerchoers' this month. Stumpfini is a women's contemporary brand for the MZ (Millennial + Generation Z) generation who want something not too flashy but different from others. Bummerchoers is a new style loungewear brand that adds fashion to homewear. The muse for this fall/winter season is the fashion icon 'Twiggy', representing the retro style of the 1960s, and the main product is the 'Hollywood Satin Suit', which highlights color with soft and luxurious satin.

Various events to celebrate the launch will also be held. Benefits include a 10% discount coupon upon joining the Stumpfini membership and free shipping on all products. From mid-November, a special year-end gift set with the mood of Bummerchoers will also be sold.

A Handhug official said, "Based on data and understanding of MZ generation trends, we plan to continuously achieve results in the fashion business," adding, "We aim for sustainable growth not only through aggressive brand expansion but also by creating synergy among our own fashion brands."

This content was produced with the assistance of AI translation services.