"CJ CheilJedang Opens New Era of Seasonings with 'Vegan Dasida' Featuring Beef Flavor from Soybeans"

Using Soy Protein to Enhance the Deep Flavor of Beef Dasida
Obtaining V-Label Vegan Certification with Korea Vegan Certification Institute

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang is launching a vegan seasoning made from plant-based ingredients in response to the spread of the vegetarian trend and consumer demand.

On the 27th, CJ CheilJedang announced that it will introduce ‘Vegan Dasida,’ which replicates the rich beef flavor using soybeans. Leveraging 47 years of seasoning technology, the company aims to open a "new era of evolved and innovative seasonings" with Vegan Dasida.

The new product features a beef flavor favored by Koreans, created using soy protein. CJ’s core technology applies a heat reaction to soy protein, preserving the deep taste and umami of the original beef Dasida. It can be used for a variety of dishes, including Korean soups, stir-fries, and seasoned dishes, as well as Western dishes like pasta and ratatouille. It has received vegan certification from the Korea Vegan Certification Institute and the European vegan certification ‘V-label.’ The company plans to establish it as a representative product that conveys the message that "vegetarian dishes can also be delicious."

Vegan Dasida will be available in three types: pouch (100g), stick (5g x 12), and large pouch (1kg), all packaged in a fresh green color to match the product concept. It will be available for purchase from early next month through the official online store CJ The Market, other online malls, and large supermarkets.

CJ CheilJedang plans to focus on pioneering and growing the domestic vegan seasoning market, which is still in its early stages within the sauce and seasoning category. A CJ CheilJedang official said, “Using Vegan Dasida, consumers will be able to enjoy a wider variety of delicious foods,” adding, “We will continuously strive to introduce products that satisfy consumer preferences and expectations.”

This content was produced with the assistance of AI translation services.