Following Gordon Ramsay's Hamburger, Now Pizza... Competing with Cost-Effectiveness This Time

1 Person 1 Hour 30 Minutes Use 29,800 KRW
Daily 5 Types & Special 1 Type Total 6 Types of Pizza
Staff Walk Around and Serve... 'Unlimited Refill'
Single Item Sales & Delivery Service Start From Next Year

Gordon Ramsay. Photo by Gordon Ramsay Official Website

[Asia Economy Reporter Moon Hyewon] Gordon Ramsay Burger, which gained attention with its ultra-premium 140,000 won burger, is now opening a pizza restaurant. Unlike the burger, it plans to compete in the domestic pizza market with a ‘cost-effectiveness’ strategy by removing price bubbles.

According to the industry on the 27th, Gordon Ramsay Korea will open Gordon Ramsay Street Pizza on the basement 1st floor of Acro Seoul Forest in Seongsu-dong, Seongdong-gu, Seoul on the 28th.

Gordon Ramsay Street Pizza first opened in London, UK in 2018 and currently operates stores in London, UK and Dubai, United Arab Emirates.

The operation is based on a 'bottomless' system. By paying 29,800 won per person, customers can eat as much pizza as they want for 1 hour and 30 minutes while staff circulate and serve. It is essentially an ‘all-you-can-eat’ restaurant. However, drinks must be paid for separately.

The pizza menu consists of six types: five daily menus including pepperoni and margherita, and one special menu offered freshly every day. It is based on Italian wood-fired pizza with Gordon Ramsay’s unique secret recipe added.

? la carte sales and delivery services are planned to be rolled out sequentially starting next year.

Chef Gordon Ramsay will visit Korea in the second week of next month to coincide with the domestic opening. Previously, Gordon Ramsay had planned to visit Korea earlier this year to commemorate the opening of Gordon Ramsay Burger stores, but the visit was canceled once due to the resurgence of COVID-19 at that time.

Meanwhile, Jingyeong Industry, which operates Gordon Ramsay Korea, opened a Gordon Ramsay Burger store at Lotte World Mall in Jamsil in January. Gordon Ramsay Burger Jamsil is the fourth store worldwide and the first in Asia, following Las Vegas, USA; London, UK; and Chicago, USA. The signature menu, the Health Kitchen Burger, is priced at 31,000 won, and the most expensive 1966 Burger gained attention with a price of 140,000 won.

This content was produced with the assistance of AI translation services.