Exploring Business Strategies for Broadcast Format

KOCCA 'Global Broadcast Format Business Workshop'

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency will hold the 'Global Broadcast Format Business Workshop' at the Stanford Hotel in Mapo-gu, Seoul, from the 31st of this month to the 1st of next month. This event is an opportunity to share information such as know-how for new development, intellectual property (IP) protection measures, and overseas sales strategies for small and medium-sized production companies preparing to expand abroad.

The first day will be an expert class for members of the Korea Format Industry Council, and the second day will be a business workshop for general businesses and prospective workers.

On the first day, Graham Smith, former Head of Entertainment and Comedy at Channel 4 and BBC in the UK, will appear to provide insights into the format industry trends for the second half of the year. Sasha Grimsditch, Head of Development at BBC and Final Straw Productions, will reveal know-how for new format development, and Jinwoo Hwang, CEO of Something Special, will present protection measures to counter illegal copying of broadcast formats.

Smith and Grimsditch will also appear on the second day. They will introduce key strategies for overseas format sales and secrets for expanding into global formats, respectively. Deputy General Manager Jang Bi-myeong of Formatist will also participate to explain in detail the ways for domestic broadcast formats to advance overseas. For more details, please refer to the KOCCA website.

This content was produced with the assistance of AI translation services.