[Global Mega Hit Item] Domestic Polar Wear 'Popularity'... Fever Spreading Overseas

Overseas Sales Soar in Q1-Q3 This Year
Secret to Popularity: Customer Data Analysis
Plans to Diversify Junior Outerwear

Han Areum, CEO of Hotan.

[Asia Economy Reporter Lim Chunhan] "We are experiencing the popularity of Korean-made polewear in Singapore, Hong Kong, the United States, Taiwan, Japan, and other countries."

Han Areum, CEO of HotHan, emphasized in an interview with Asia Economy on the 26th, "The Sharon series, which features 24 colors and skin-tight stretchability, has sold over 500 million KRW worth domestically and internationally within a few months," adding, "We have achieved more than 150% of last year's total overseas sales by September this year."

The secret to HotHan's polewear popularity comes from customer data analysis. They met and consulted with numerous pole dance enthusiasts and reflected their demands in product planning. CEO Han explained, "We operate a dedicated team for communication with overseas customers to incorporate the preferences of pole dancers from as many countries as possible into our products," and added, "The source of product ideas comes from conversations with global customers."

HotHan's English online shopping mall, built on the global e-commerce platform Cafe24, is seeing an increasingly diverse nationality of visitors. CEO Han said, "Singaporean customers tend to continue ordering every time a new product is released if they are satisfied after their first purchase," and added, "Since the second half of this year, orders from American customers have increased by more than 20% each quarter, expanding beyond the Asian market." She continued, "We constantly think with our staff about how to make the online shopping mall and product introduction pages more convenient for overseas customers and try new approaches," adding, "Video content that helps customers intuitively understand the products receives particularly positive responses."

The small-lot, multi-product production system also helps respond quickly to trends. After swiftly launching new design products, they observe customer reactions, and popular products are promoted as bestsellers with increased production. This is also a highly valued aspect by overseas buyers. CEO Han stated, "We produce new products almost every week and upload them to the online shopping mall, providing customers with frequent new content experiences," and expressed, "Currently, we have more than 500 products on sale and will continue to expand."

This content was produced with the assistance of AI translation services.